At YaYa & Co., every chapter of our story is guided by a simple but powerful belief: the things we bring into the world should provide comfort, care and connection. For years, that belief has shaped how we design, what we create, and the way we source our materials. Today, we’re excited to share the next evolution of that mission.

We’re proud to introduce our very first Made in USA: American Heritage Collection, crafted using American fabrics and produced through a process that brings our work even closer to home. This new path allows us to strengthen our relationships with local makers, support domestic craftsmanship and reinvest in the communities that inspire us every day.

But even as we grow, one thing remains unchanged: our commitment to thoughtful sourcing.

Every piece in this collection upholds the core value that has defined YaYa & Co. from the beginning - that our products must be made from vintage materials, end-of-stock textiles and/or recycled fabrics. By continuing to create with what already exists, we’re able to keep waste low, honor the beauty of overlooked fibers and give new life to materials that deserve a second story.

Over the past several months, our team has been curating a beautiful assortment of reclaimed fabrics. Some were vintage finds discovered during sourcing trips and others were small-batch deadstock textiles waiting for the right hands. Together, they form a collection that feels intentional, tactile and uniquely American - not only in where it’s made, but in the spirit of resourcefulness that shaped it.

This launch marks an important step in our creative journey. It’s a return to the heart of what we do best: designing with purpose, crafting with care and celebrating the character of materials with history.

We can’t wait to share more of this new chapter with you. Thank you for being part of our community, and for believing in what we believe. That good things take time and that meaningful products always begin with meaningful choices.

Welcome to the next era of YaYa & Co.