I decided I loved the products on YaYa & Co, even before I read their story. I would love to hear more about the women that are being helped through this program, as they provide the opportunity to 'show your appreciation' by tipping during checkout. For me this business provides unique artistic products, that feel like a splurge for sure, and yet, with the loyalty program that is honored on everything - even the flash sales, it is enticing to place a second order, which I did immediately. The experience has felt posh (and I am not a posh shopper) - specifically the speed with which the products were delivered, the care with which they were packed and the alignment with altrustic goals (supporting women, natural products) felt good.